What Inspires Businesses or Companies (The WHY, not The What)

One of the biggest questions to ask on earth is Why? It normally points to the purpose of a thing. I had been taking some time off to read and study a few things. I was encouraged by Ojara Andrew to read the book "START WITH WHY by Simon Sinek" with a caption "How great leaders inspire everyone to take action'.

There is already a wealth of information that is flowing. I really get the notion that so much wisdom is hidden in writing and if the culture of reading and studying can continue, I believe we can beat so many odds.

While reading about Manipulations and Inspiration, I have learned so much about how companies or businesses are surviving and indeed the biggest thing they are doing is MANIPULATION which is quite costly and by the way, it really works. However the writer points business people, companies to the fact that people should always look to inspire other than just manipulate.

The writer says that "if most companies don't really know why their customers are their customers or why their employees are their employees, then how do they know how to attract others and encourage loyalty among those they already have". He says that the reality is that most businesses today are making decisions based on a set of incomplete or worse, completely flawed assumptions about what's driving their business. He then says that there only two ways to influence human behavior: you either Manipulate it or you can inspire it."

Simon Sinek says, "Leadership is the ability to rally people not for a single event but for years" and he says in business leadership means that customers will continue to support your company even when you slip up. He pauses and asks a question, "if manipulation is the only strategy, what happens the next time a purchase decision is required? What happens after the election is won?

Finally on Manipulation vs Inspiration. He says that there is a big difference between REPEAT BUSINESS and LOYALTY. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

Loyal customers often don't bother to research the competition or entertain other options. Loyalty is not easily won. Repeat business, however, is. All it takes is manipulations. I guess we have seen this with people loyal to their telecom companies or suppliers etc.

I hope you get some insight from this, otherwise, keep the culture of reading and studying alive, it won't only help you but others as well.

I live you with that quote on Entrepreneurship.

Be blessed

#Impact #Empower #Transform

Why We Need To Be Diligent

By James Abola

Personal Finance Management From A Christian Perspective

This week’s reflection is on diligence as an employee or an entrepreneur. The word diligent means steady application in business of any kind; constant effort to accomplish what is undertaken; exertion of body or mind without unnecessary delay or sloth; due attention; industry; assiduity.

Diligence is what a diligent person does. Therefore a diligent person is focused, persistent, action oriented, careful, productive and attentive. A diligent employee or entrepreneur is bound to be extremely successful.

Let us take a little bible survey to examine six blessings that accrue to the diligent person.

Diligence leads to dominion while laziness results in being dominated. Proverbs 12:24 “The hand of the diligent will rule, but the slothful will be put to forced labor.”

Not many people are noble by birth, nor well connected; but they can still get ahead and become leaders and managers by being diligent. Joseph and Esther offer biblical examples of how otherwise ordinary people became rulers because they were diligent. Instead of hating or disliking the boss, be diligent and perhaps you will end up becoming boss one day.

Diligence makes the difference between being rich or poor. Proverbs 10:4 “He becomes poor who works with a slack and idle hand, but the hand of the diligent makes rich.”

A person who is diligent in work or business is able to increase his/her income through higher productivity and exceeding the expectations of the employer or customer.

Diligence is necessary for seizing opportunities. Proverbs 12:27 “The slothful man does not catch his game or roast it once he kills it, but the diligent man gets precious possessions.”

Many people either miss opportunities or don’t see them at all but being diligence will help you to both recognize and seize opportunities.

Diligence leads to profit and satisfaction. Proverbs 13:4 “The appetite of the sluggard craves and gets nothing, but the appetite of the diligent is abundantly supplied.”

Even when all doors are shut in her face, the diligent person will persist until they find a way.

Diligence leads to growth and promotion. Proverbs 22:29 “Do you see a man diligent and skilful in his business? He will stand before kings; he will not stand before obscure men.”

The diligent employee makes himself indispensable, by producing quality work. Similarly a diligent business owner will exceed the expectations of his clients making them repeat customers and unpaid marketing agents for his business. When you purpose to become excellent in something be it work or business, the quality of your work and your good reputation will open better doors for you.

Diligent planning avoids daydreams and nightmares. Proverbs 21:5 “The plans of the diligent lead surely to plenty, but those of everyone who is hasty, surely to poverty.”

Many people have lost money and even their reputation because of get rich quick schemes. The key to having more than enough or getting a financial breakthrough is by laying diligent plans. Diligent planning is not only well thought out but also gets implemented and is committed to God according to Proverbs 16:3. There is a Japanese saying that captures it well: “Vision without action is a daydream. Action without vision is a nightmare.”