What Inspires Businesses or Companies (The WHY, not The What)

One of the biggest questions to ask on earth is Why? It normally points to the purpose of a thing. I had been taking some time off to read and study a few things. I was encouraged by Ojara Andrew to read the book "START WITH WHY by Simon Sinek" with a caption "How great leaders inspire everyone to take action'.

There is already a wealth of information that is flowing. I really get the notion that so much wisdom is hidden in writing and if the culture of reading and studying can continue, I believe we can beat so many odds.

While reading about Manipulations and Inspiration, I have learned so much about how companies or businesses are surviving and indeed the biggest thing they are doing is MANIPULATION which is quite costly and by the way, it really works. However the writer points business people, companies to the fact that people should always look to inspire other than just manipulate.

The writer says that "if most companies don't really know why their customers are their customers or why their employees are their employees, then how do they know how to attract others and encourage loyalty among those they already have". He says that the reality is that most businesses today are making decisions based on a set of incomplete or worse, completely flawed assumptions about what's driving their business. He then says that there only two ways to influence human behavior: you either Manipulate it or you can inspire it."

Simon Sinek says, "Leadership is the ability to rally people not for a single event but for years" and he says in business leadership means that customers will continue to support your company even when you slip up. He pauses and asks a question, "if manipulation is the only strategy, what happens the next time a purchase decision is required? What happens after the election is won?

Finally on Manipulation vs Inspiration. He says that there is a big difference between REPEAT BUSINESS and LOYALTY. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

Loyal customers often don't bother to research the competition or entertain other options. Loyalty is not easily won. Repeat business, however, is. All it takes is manipulations. I guess we have seen this with people loyal to their telecom companies or suppliers etc.

I hope you get some insight from this, otherwise, keep the culture of reading and studying alive, it won't only help you but others as well.

I live you with that quote on Entrepreneurship.

Be blessed

#Impact #Empower #Transform